There must be an opportunity presented as school children, their home schooling parents and the educational establishment converge online.
In 2b, a programme of world class artefacts and more importantly, their stories and context, being shared around the country and periodically renewed, becomes both newsworthy and educational.
Perhaps link to school curriculums? Perhaps simply to expanding the horizons of children and parents through a combined online approach and a physical manifestation of the subject in the local musums.
Make people think about the Romans, the Renaissance, the Reformation, cannibals, colonialism and martyrdom, more than their social media and next Netflix box set!