The challenge of explaining the need to social distance to the public is generally failed in official U.K. communications which focuses on safety to the individual when most individuals are not at real risk. This causes problems of acceptance, plenty of university graduates are unable to comprehend that social distancing is not primary for the benefit of the practitioner but society as a whole. Perhaps if it was explained as a tax on Liberty (but without an effective HMRC to enforce it) the morality of non-adherence would be put on a clearer moral equivalence.
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