‘Accelerating the adoption of ULEVs and most importantly EVs in the UK.’ Is the mission statement of my pre revenue start up http://www.ev-alliance.co.uk. Plan A of this business ( web site) failed because it was a) too early b) not sufficiently financed to keep going.
Plan B is much evolved and more focused.
* it is now widely acknowledged that words, videos, web sites are simply not enough to undo generations of programmed habit buying and driving ICE cars.
*No one understands that an EV is not just another car, but that it’s is something completely different.
* Buyers and Owners of EVs are Passionate evangelists, because they know, they understand & are proud.
* The Motor industry DO NOT WANT to sell EVs. The Front offices do not UNDERSTAND them.
* Harness the passion and the deep knowledge of early adopters. ££ Incentivise EV owners to provide test drives to the general public
*EV owners have unparalleled generic and product specific knowledge and enthusiasm for EVs
I spent ~ £100k of my own money trying to generate consumer understanding and awareness. It was not totally wasted as i became a recognized specialist on the subject. I have spent in excess of 4000 hours studying and learning about the EV Market globally.
Good or Great EVs are typically ~ £50-£95 per calendar month more expensive. (The Delta)
Give prospective owners a vision of how owning an EV can potentially fund The Delta by doing what they love – showing off thier new EV and getting income from transferring accurate non biased knowledge to the public. 4 Customers ~ 4 Hours per month at £35 per Ride N Drive experience and the Delta is funded.
My Plan B has worked though the processes, legality and logistical delivery of a National EV Ride N Drive campaign.
This is not the place to get into the detail of the business plan. But please know it exists.
You can find out more about me at an outdated web site http://www.thecookes.com or view my first attempt which was scuppered by the green number plate initiative http://www.ev-alliance.co.uk ( also out of date now)
The current “Go Ultra Low Campaign” is invisible, confusing and ineffective. Wrong Management – Sorry.
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