UK has the lowest healthy life expectancy in Western Europe, and widespread obesity has been the “fuel” behind Covid-19 deaths. The pandemic has emphasised how detrimental to health having a high BMI can be. The policy paper of July 2020 ‘Tackling obesity: empowering adults and children to live healthier lives’ is a great tool for those with a strong desire to lose weight (e.g. for those that that were hospitalised like Boris). The problem however, is reaching out to the majority of overweight individuals who know it is a good idea to slim down (and encourage their children to eat healthier), but for various reasons don’t. The fundamental issue is ‘you can take a horse to water but you can’t make it drink’ …unless it chooses to. The challenge therefore, is to find an innovative answer – that goes beyond empowerment – that will motivate the overweight to want to lose weight. The consequence of success being a happier and healthier nation not to mention a fortune saved for the NHS.