To expand and embellish the enhancements received from unselfishness towards others.

The Covid-19 pandemic demonstrated to numerous people, not just those who received, but also to those who showed generosity, thought, humility, caring and sharing to others, that everyone could benefit. Such awareness was, and is, a basic principle of traditional and indigenous communities, possibly a key factor enabling our early ancestors to form, and maintain, communities. The origins of the pandemic itself possibly lie in the misconception of what it is to be smart, naively prioritising a selfish, greedy, limited idea of intelligence and purpose.

Such ignorance has exacerbated social, economic and species inequalities, causing many societies to be ill-equiped to maximise quality of life, efficiency, natural diversity and even sufficient will to reduce the possibilities and effects of future, imminant pademics. Until Covid-19 the benefits of unslfishness to the giver had become widely hidden, and for governments it highlighted that whilst wealth is important, so is the vital value of other priorities, as are how best to plan, support and legislate for them.

It also demonstrated the value to governments of independent experts, as in the SAGE, advising governments on the non-wealth orientated principles, which is continued in this challenge. This challenge also wishes to encourage the unselfish behaviour and associated benefits.

Having established a data base of the benefits, the challenge is expanded and invites people to consider, before acting, whether they would like to be treated, if they were presented with the behaviour that, directly, or indirectly, might affect another living thing. The long-term benefits of such alternative behaviour may replicate similar conduct to that given during the pandemic. I have theoretically applied this to numerous issues facing our society, and internationally, and found that a reduction in the issue, with an enhanced quality of life is achieveable. Reducing problems clearly abates costs for governments and citizens.




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